Four Innovations That Are Transforming Outdoor Advertising
We’ve built technology that brings billboards into the digital age, making outdoor ads smart, flexible, and measurable as online campaigns.
Outdoor advertising has always commanded attention through sheer physical presence but has traditionally lacked the precision of digital channels. So we set out to bridge that gap — and in the process, built four tailor-made tools that push the boundaries of what’s possible in OOH.
The Technology Behind the Transformation
1. Dynamic Pricing Engine: Billboards That Respond to Reality
Imagine billboard prices that adjust automatically based on real-world conditions. Our dynamic pricing engine was designed to bring real-time intelligence to a medium where pricing used to be static. It analyzes multiple variables to determine the optimal value of each space on the fly:
- Location Intelligence: Prices adjust based on specific roads, regions, or premium locations.
- Billboard Type: Special pricing rules apply for high-impact spectacular billboards.
- Demand Management: During high-demand periods, prices rise to reflect increased competition.
- Time-Based Promotions: Automated discounts or surcharges during specific calendar periods.
- Exclusive Campaigns: Transparent pricing for advertisers who want competitor-free zones.
- Volume Incentives: Automatic discounts for longer bookings (e.g., 10% off for 30+ days).
This transforms billboard buying from an opaque, fixed-rate process into a dynamic marketplace that rewards strategic planning while maximizing value for both sides.
2. AI-Powered Ad Builder: Pro Designs Without the Design Team
One significant barrier for smaller businesses has been the need for professional creative resources. Our solution combines AI advantages with modular design flexibility.
Unlike purely generative AI tools, our Ad Builder:
- Creates professional layouts tailored specifically for billboard visibility
- Places images with intelligent cropping based on composition principles
- Formats text for maximum readability at distance
- Preserves each creative element separately in the system
By maintaining component modularity, users can easily swap images, adjust text, or modify colors without starting over. This gives businesses without design teams the ability to iterate quickly until their billboard creative is perfect.
3. Smart Location Targeting: Strategic Placement Made Simple
We’ve enhanced billboard buying with location intelligence that transforms how advertisers select spaces. Rather than relying on maps alone, clients can search for inventory based on proximity to specific points of interest.
Want to place your billboard near every McDonald’s in the city? Or find spaces within a half-mile radius of shopping centers? The system makes this possible with a simple search interface that helps brands create hyper-relevant campaigns reaching consumers in the right physical context.
4. Computer Vision Analytics: Measuring What Actually Happens
Using advanced computer vision, we’ve developed a system that tracks vehicle flow near billboard locations in real-time. This camera-based solution:
- Captures and analyzes traffic patterns throughout the day
- Determines accurate audience exposure counts
- Provides insights into peak viewing periods
- Delivers performance metrics through an intuitive dashboard
Advertisers no longer need to rely on estimates – they can access actual performance data showing precisely how many potential customers saw their message.
From Technical Innovation to Industry Transformation
These four technologies work together as an integrated system, creating outdoor advertising that behaves more like digital media – responsive, targetable, and measurable – while maintaining the undeniable impact of physical presence.
A powerful example of these innovations in action is our collaboration with bMedia, where we played a crucial role in their digital transformation, leveraging these technologies to redefine the OOH experience.
As we continue refining these innovations, we’re exploring integration with programmatic buying platforms, dynamic creative optimization, and deeper connections between physical billboards and mobile experiences – helping create a future where the line between physical and digital continues to blur in exciting new ways.
